• The pain and gain of migrating from traditional Communications to the tech industry

    I graduated in Journalism in 2011. At that time, I still had the goal of becoming a news reporter that would help change the world a little by investigating and exposing uncomfortable truths.

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  • One deliverable a day

    I began my Journalism career as a producer on TV Globo, and there is one detail that comes frequently to my mind: while working there, I never went to bed without having completed the task of the day.

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  • Using active voice is a matter of courage

    Be true to yourself: when you say that “the task will be finished on time,” how much do you really expect this to happen? Aren’t you saying it with the hope that the task will be finished on time by itself? Aren’t you trying to take responsibility for the action off your shoulders and transfer it to the shoulders of the task itself?

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  • Docs done right improve your product

    Since I started recording episodes for my podcast, only a few weeks ago, I've already had the chance to talk to some pretty amazing content people, such as Tom Johnson, Jacob Moses, Mark Baker and Christopher Gales (this last one still to be published). Of course, each of them has different thoughts on many aspects of the writing job, but one thought has emerged in every one of these conversations.

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  • Go build something

    It's a cliché to say the best way to learn is doing. It's also true. And if you want to be a better tech writer, there's nothing like wearing the shoes of your audience. So go build something and deal with other people's docs.

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